NYC Store

Ulysse Nardin® & HBO® Introduce The Night’s Watch at the HBO Shop® in NYC!

Wednesday, May 22nd, 2013

The Night's Watch- whiteThink you’re the ultimate Game of Thrones® fan?  Luxury Swiss watchmaker Ulysse Nardin® and HBO® have announced a new collaboration on a signature men’s timepiece inspired by Game of Thrones® and the Night’s Watch. “The Night’s Watch” marine diver, a perfect pairing of sport and style, is monochromatic in rich black with elements of red representing the serious feel of the sacred order. This watch, made from stainless steel, coated with matte black rubber and finished with an exposed, sapphire glass case back of environments. Additionally it presents special, personalized elements inscribed on the strap with the phrases “The Night’s Watch” and “I am the Sword in the Darkness” along with a Game of Thrones logo engraving on the case back. Only 25 pieces of the limited edition watch have been made and are currently available at the HBO Shop (42nd St. & 6th Ave/ & Cellini boutiques in New York City. The limited edition pieces will retail for $10,500.

watch exhibit in NYC



See the display!


Game of Thrones™ Merchandise Featured on MTVGeek®!

Wednesday, May 8th, 2013

Game of Thrones Distressed Stark Sigil Hoodie


MTV Geek visited the HBO Shop in NYC to check out all things Game of Thrones® including apparel, glassware, collectibles and much more.  Check out the video below and visit the HBO Shop® Online Game of Thrones® Boutique to purchase all of the collectibles featured in the video including the Stark Distressed Hoodie and the Lannister Beanie and Scarf!

Game of Thrones Lannister Beanie + Scarf Set


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Girls™ Merchandise Featured on Lacquered Lover®!

Thursday, March 14th, 2013

Girls Deborah Lippmann Limited Edition...


Lacquered Lover featured an interview with Deborah Lippmann from the GIRLS™ Nail Polish event held at the HBO SHOP® in NYC a few weeks ago.  The polish is a collaboration between Lena Dunham (series creator) and Lippmann born out of Lena emailing Deborah Lippman saying “wouldn’t it be groovy if Hannah had a certain cool green [nail polish]?”  As for the colors, they decided that each of the girls should have their own color and “knew immediately that Marnie had to be some sort of an uptight pink.”  If you feel like being a Shoshanna today, or any of the other GIRLS order this amazing collectible set now available at the HBO Shop®!

Shop Girls!


Game of Thrones® Robert Baratheon’s crown Featured in AM New York!

Wednesday, April 4th, 2012


The battle for the iron thrones continues with new episodes of Game of Thrones airing Sunday nights at 9. Take AM New York’s advice and get in the game by visiting the HBO SHOP in NYC where an exhibit of props straight from the set, including Robert Baratheon’s crown, is now on display.

 Shop Game of Thrones®

Halloween at the HBO SHOP® in NYC!

Monday, November 8th, 2010


The HBO® Shop Celebrated Halloween with the True Blood Halloween Inspiration Window.

In the spirit of Halloween, the HBO Shop in NYC sunk its teeth into the style of True Blood with wardrobe pieces straight from the set. The window featured (from left to right) Lorena’s Ruffle Dress from Season 3 Episode x, Bill’s Henley Tee from the Pilot, Sookie’s Bloody Merlotte’s Tee from the Pilot, Eric’s Bloody Tee from Season 3 Episode x, and Tara’s Bloody Nightgown from Season 3 Episode x, It even showcased a montage of clips of the wardrobe pieces from all three seasons of the show.

With the costumes and video, the storefront truly provided fans a glimpse at some of the most iconic outfits from throughout the series.

For more information on the NYC Store click here!

The HBO Shop® Celebrates Holidays with Winter-Inspired Interactive Display

Wednesday, December 16th, 2009

In the spirit of play and winter, the HBO Shop NYC Store has turned its window into a Giant Interactive Snow Globe. Employing cutting-edge motion tracking and live interactive video, the display is designed to attract and engage people passing on the sidewalk.

Featuring a wintery white landscape with pops of color and whimsical touches such as shoes walking across the snow, the display showcases merchandise from popular HBO shows including a chandelier made of recycled Tru Blood™ drink bottles, Sex and the City® after party foldable ballet flats and colorful t-shirts.

As six sensors detect passerby motion, a bit of snow begins to blow up into the window space, moved by an array of computer-controlled fans on the floor.  While the person approaches closer to the window, more and more snowflakes blow up into the space creating a little blizzard in the window — culminating with the LED video screen clearing up to reveal a beautiful woodland scene.

For more information on the NYC Store click here!

The “Alabama Chanin for HBO” Collection – NYC Store

Monday, April 13th, 2009

April 13th – 26th, Take 30% off these one of a kind t-shirts at the NYC Store at 42nd & 6th.


The HBO Shop celebrated the launch of the new “Alabama Chanin for HBO” limited-edition t-shirt collection, designed by Natalie Chanin, founder and designer of clothing label Alabama Channin (  The HBO Shop commissioned Natalie to design a special collection of “Alabama Chanin for HBO” limited-edition, embellished t-shirts.  Each design is one-of-a-kind, hand-made and recycled from previous HBO collections featuring logos and key themes from hit programs like Entourage(sm), True Blood(sm), Flight of the Conchords(sm), Sex & the City


Monday, December 22nd, 2008


Celebrate the 50th anniversary of the peace sign this holiday season with the HBO Shop

HBO Shop – New York Location

Wednesday, November 26th, 2008


A groundbreaking retail hub, the HBO Shop was designed to be a consumer retail space like no other.  The store has a sleek appearance, boasting an all-glass facade, 10-by-5 foot, flat-panel television screens running clips from hit HBO shows, dedicated aisles and state-of-the-are lighting that washes the space in an ever-changing variety of hues that are color coordinated to each show spotlighted (i.e. background color for Sex and the City is pink and The Sopranos is red).

HBO Shop

1100 Avenue of the Americas (42nd St. and 6th Ave.)

New York, New York 10036


Click Here for more information.